Corporate Reputation and Recruiting
Posted on 07. May, 2010 by Barry Hurd in blog, Corporate Reputation
As founder of Social Media Reputation, I am always interacting with multiple professional groups and coordinating dozens of projects. As such, I maintain a “personal blog” that connects several of our partner services and serves as a home for articles that fit into several categories. In that facet, I wanted to point you over to [...]
International Reputation Reaching Critical Mass
Posted on 16. Mar, 2010 by Barry Hurd in blog
Our global neighbors in England launched Reputation Matters, a campaign to profile corporate reputations through an alliance between the Newcastle Journal newspaper, Bradley O’Mahoney public relations, and Newcastle University Business School. It is both refreshing and encouraging to see local support systems being created by professionals in the field of reputation (a niche that has [...]
Reputation Trends and market metrics
Posted on 25. Jan, 2010 by Barry Hurd in blog, Reputation Examples, Reputation Measurement
With the increasing buzz around online reputation and personal brand, I felt it was important to highlight some basic fundamentals regarding the numbers of people searching for reputation. This ten second clip visualizes how audiences interacted with specific keyphrases (in this case reputation), and this saturation map details the focus shift of reputation interest over [...]
Online Reputation SCAMS – Part Two
Posted on 20. Jan, 2010 by Barry Hurd in blog, Reputation Management
We don’t sugar coat things here. The digital world is evolving at a tremendous rate and professionals of all kinds are struggling to maximize results. This is part two of Online Reputation SCAMS. You don’t get many changes to “get it right” and it often feels like a brick upside your head when you “get [...]
United Airlines brand and reputation value
Posted on 20. Jan, 2010 by Barry Hurd in blog, Reputation Examples
Often working with corporate communications, our team is asked to review current examples of corporate reputation taken over. When dealing with organizations that are dealing with digital communication changes, one of the most revealing points is to compare multiple data sources and review how A leads to B leads to C. In the case of [...]
