Xfinity vs Comcast, No Reputational Escape?
Posted on 13. Feb, 2010 by Barry Hurd in Reputation Examples, Reputation Management, blog
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
Professional Reputation Control or Insurance?
Posted on 18. Aug, 2008 by Barry Hurd in Reputation Measurement, blog
In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different [...]
Corporate Brand and Reputation – How Digg Kills
Posted on 18. Aug, 2008 by Barry Hurd in Reputation Examples, blog
Corporate social media is a huge buzz phrase. A company’s brand online- through social media reputation and word of mouth marketing is beginning to have more and more weight in today’s marketplace. In the past, the saying used to be that one bad customer could relay the story to ten you never met. In the [...]
