There are many types of online reputation that span both individual and corporate (group) professional niches, audience types and platform differences. To understand the breakdown, we must first detail the fundamental components involved with online reputation. *Our team understands the mixture of these overlapping elements, creating specific communication solutions for our clients using a proven framework.
Each of the following areas has multiple channels and overlapping touchpoints. Please contact us with additional questions.
PLEASE NOTE: We work with many distinct levels of professionals including: corporate reputation, political reputation, ceo reputation, executive reputation, celebrity reputation, casino reputations, hotel reputations, legal teams and PR agencies.
LEVEL ONE (cause)
- The first viewpoint is reactive: trying to manage a damaging piece of information (conversation, public outcry, negative review,etc) that is causing damage to daily business.
- The second viewpoint is proactive: leveraging positive information to create professional support statements, encourage positive business transactions, and defend against future problems.
LEVEL TWO (scale)
- Individual – a business professional, executive or CEO.
- Group / Corporate – networks of individuals, employee clusters, sales team, executive leaders, product brand/reputation
LEVEL THREE (audience types)
- Cluster One
- Friends & Family
- Industry Researchers
- Industry Influencers
- Industry Critics
- Business Prospects
- Business Clients
- Business Partners
- Executive team
- Investors / Stock holders
- Cluster Two (per Forrester research)
- Critics (19%)
- Collectors (15%)
- Joiners (19%)
- Spectators (33%)
- Inactives (52%)
LEVEL FOUR (platforms)
- Search Engines (Google, Yahoo, Bing)
- Image Sharing (Flickr, Photobucket)
- Video Sharing (Youtube, Hulu, Metacafe)
- Microblogs (Twitter, Yammer, Plurk)
- Traditional or mainstream websites (WSJ, USAtoday, CNN)
- Social networks (Facebook, Twitter, Digg)
- Consumer Review sites (Yelp, CitySearch, Avvo)
- Sites which allow reviews of individuals (Avvo, Sitestep, RateitAll)
- Social news/bookmarking sites (Digg, Stumbleupon, Sphinn)
- Collaborative Research (Yahoo Answers, Wikipedia, Answers.com)
- Industry discussion forums (CNET, Realtown, WSJ)
- Personal Blogs
LEVEL FIVE (time frame)
- Today (crisis)
LEVEL SIX (Desired Goals with sample reasoning)
- Improve customer satisfaction by gaining insights from consumers about what is good and bad about their product or services.
- Increase perceptions of brand by creating opportunities to listen to and engage consumers.
- Gain insights about competitors and their customers’ perceptions about their products and services.
- Maintain shareholder value by mitigating risk by having ears close to the ground where opinions about a business are being formed and propagated.
- Engage in more effective public relations by understanding who the real influencers are.
- Gain understanding of the relationship between user generated content and traditional forms of online media, e.g. news, print, etc.
- Provide early warning systems for reactive and defensive PR.
- Reduce marketing spend by learning how to reach out to customers more cheaply.
- Reduce internal costs by employing services which save time and effort, as well as money.
- Help identify gaps for products and services which can be developed for profitable niche markets.
- Gain insight into online networks and keywords and key phrases found in user-generated content, which can help to bolster natural search results about the person, product, or business.