Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in Corporate Reputation, Reputation Management, blog
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Xfinity vs Comcast, No Reputational Escape?
Posted on 13. Feb, 2010 by Barry Hurd in Reputation Examples, Reputation Management, blog
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
5 tools for Free Reputation Management
Posted on 28. Jan, 2010 by Barry Hurd in Professional Profiles, Reputation Management, blog
Before venturing your online reputation management efforts, we need to identify a list of things you want to monitor. We don’t want to waste time or energy focusing on the wrong things.
Online Reputation Measurement and Analysis
Posted on 18. Aug, 2008 by Barry Hurd in Reputation Measurement, blog
I receive plenty of feedback from peers in the social media space about “reporting and analysis” of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all?
Regardless of what you measure, with social media the latest information is the most relevant. [...]
Corporate Brand and Reputation – How Digg Kills
Posted on 18. Aug, 2008 by Barry Hurd in Reputation Examples, blog
Corporate social media is a huge buzz phrase. A company’s brand online- through social media reputation and word of mouth marketing is beginning to have more and more weight in today’s marketplace. In the past, the saying used to be that one bad customer could relay the story to ten you never met. In the [...]
