Reputation Trends and market metrics

With the increasing buzz around online reputation and personal brand, I felt it was important to highlight some basic fundamentals regarding the numbers of people searching for reputation. This ten second clip visualizes how audiences interacted with specific keyphrases (in this case reputation), and this saturation map details the focus shift of reputation interest over time.

This example has an important note with the election period of 2009, when saturation across the United States tripled. Areas in darker blue are regions of high search intensity. If we drill these metrics down into specific states and communities, individual political campaigns and impact of reputation can be identified, ranging from build-up of rally points to election day.

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