As our team is formalizing some niche segments with unique reputation issues, one of the unusual models of reputation is within businesses that have an inherent percentage of alienated consumers.
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.
With the increasing buzz around online reputation and personal brand, I felt it was important to highlight some basic fundamentals regarding the numbers of people searching for reputation. This ten second clip visualizes how audiences interacted with specific keyphrases (in this case reputation), and this saturation map details the focus shift of reputation interest over [...]
Often working with corporate communications, our team is asked to review current examples of corporate reputation taken over. When dealing with organizations that are dealing with digital communication changes, one of the most revealing points is to compare multiple data sources and review how A leads to B leads to C. In the case of [...]