Reputation Management and Internet Privacy articles
Posted on 27. Jul, 2010 by Barry Hurd in Reputation Management, blog
This is part of our regular reputation management and internet privacy series recapping recent events and changes affecting how personal information is being used online. In recent reputation management and internet privacy conversations, we are seeing an increased trend in users and corporations going head to head. These recent articles give a good perspective on [...]
Hotel Reputation 101, follow-up offline
Posted on 07. Jun, 2010 by Barry Hurd in Reputation Management, blog
Many hotels and destination resorts are being plagued by guest reviews on sites like Yelp, TripAdvisor, Expedia, and Travelpost – many hoteliers are wondering “what should I do next?”
The answer revolves around two simple points:
practice good customer service
search engine optimization is not always your friend
As a business owner or staff member, if you can keep [...]
Hotel Reputations, search brand value under attack
Posted on 10. Mar, 2010 by Barry Hurd in Corporate Reputation, Reputation Management, blog
The hotel and travel industry is suffering from one of the most aggressive issues of online brand and reputation attack
Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in Corporate Reputation, Reputation Management, blog
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Reputation Toolbox, tools for online professionals
Posted on 16. Feb, 2010 by Barry Hurd in Corporate Reputation, Professional Profiles, Reputation Management, blog
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business [...]
