Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Reputation Toolbox, tools for online professionals
Posted on 16. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Professional Profiles, Reputation Management
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business [...]
Xfinity vs Comcast, No Reputational Escape?
Posted on 13. Feb, 2010 by Barry Hurd in blog, Reputation Examples, Reputation Management
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
Executive Reputation – digital trust in the enterprise
Posted on 01. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
Reputation is a growing concern for executives at many enterprise organizations. To help understand the wide range of impacts that reputation has on both an individual and corporate level, you must consider both a “top down” and “bottom up” effect. We also have to keep in mind that the nature of healthy reputation relies on [...]
5 tools for Free Reputation Management
Posted on 28. Jan, 2010 by Barry Hurd in blog, Professional Profiles, Reputation Management
Before venturing your online reputation management efforts, we need to identify a list of things you want to monitor. We don’t want to waste time or energy focusing on the wrong things.
