Executive Branding and Reputation online
Posted on 25. Jan, 2010 by Barry Hurd in Personal Brand, blog
There is a lot of buzz about executive branding and reputation. The difficulty in understanding the buzz is that there is a variety of cross-over from dozens of different professional and technical niches: ranging from search engine optimization, social networks, profile creation, video syndication, word of mouth, customer care and personal goals.
We like to take [...]
United Airlines brand and reputation value
Posted on 20. Jan, 2010 by Barry Hurd in Reputation Examples, blog
Often working with corporate communications, our team is asked to review current examples of corporate reputation taken over.
When dealing with organizations that are dealing with digital communication changes, one of the most revealing points is to compare multiple data sources and review how A leads to B leads to C.
In the case of United Airlines [...]
Search Engine Conquesting, brand and reputation
Posted on 19. Jan, 2010 by Barry Hurd in Reputation Management, blog
Many professionals have come to the conclusion of ranking for a specific keyword on Google is good for them. In some instances the keyword happens to be a brand name, a professionals name, or simply an associated trademark.
If we put our shoes in the brand of NIKE: we rank on Google result one for the [...]
