Executive Branding and Reputation online

Posted on 25. Jan, 2010 by Barry Hurd in Personal Brand, blog

There is a lot of buzz about executive branding and reputation. The difficulty in understanding the buzz is that there is a variety of cross-over from dozens of different professional and technical niches: ranging from search engine optimization, social networks, profile creation, video syndication, word of mouth, customer care and personal goals.
We like to take [...]

Your name, the ultimate keyword

Posted on 19. Jan, 2010 by Barry Hurd in Personal Brand, blog

As I prepare some of our upcoming whitepapers, I wanted to share some tidbits of tactical wisdom for my professional readers. Everyone online is saying “put yourself out there” to help build personal brand and have a healthy online presence, but few are giving real focus to what you need to be looking at. Read [...]


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