SuperMedia , Idearc, Verizon, GTE ? Reputations Don’t Fade online.
Posted on 12. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Examples
In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.
