Executive Branding and Reputation online

Posted on 25. Jan, 2010 by Barry Hurd in Personal Brand, blog

There is a lot of buzz about executive branding and reputation. The difficulty in understanding the buzz is that there is a variety of cross-over from dozens of different professional and technical niches: ranging from search engine optimization, social networks, profile creation, video syndication, word of mouth, customer care and personal goals.
We like to take [...]

Online Media Measurement and Brand Control

Posted on 18. Aug, 2008 by Barry Hurd in Reputation Measurement, blog

If you are asking yourself, What is online media measurement? Read on.
Online Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many companies are struggled with the task of analyzing when and why people are talking about [...]


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