How can a CEO improve a company’s reputation?
Posted on 21. May, 2010 by Barry Hurd in Corporate Reputation, blog
This is a complex question with an easy answer. This is a concept that feels soft and fluffy, but in reality the core answer is be a leader and create change.
In almost every instance of poor reputation, the realm of social media and online conversation magnifies the risk enterprise businesses face. CEOs and companies with [...]
United Airlines CEO Glenn Tilton under attack – by pilot Union.
Posted on 18. Aug, 2008 by Barry Hurd in Reputation Examples, blog
Professional brands have always been subject to attack in the media, but until recently there have not been too many options for creating your own news channel to use as platform for staging complaints. A few days ago Robert Mark from JetWhine.com covered “United Pilots give Tilton a Kick” based on United Airline pilots launching [...]
