You have spent years developing a strong personal network… yet over the past few years you’ve been letting someone care for it more than you do.
As an professional you could be looking at CEO reputation or how different online reputation types work. Depending on your roll in life, your personal and professional brand can drive between five to five hundred searches per month on your “personal name” as a keyword. For any professional with an interest in how other people perceive them, this is a critical point to understand.
If you are part of a team of professionals, these personal and professional name searches quickly escalate into hundreds or thousands of searches every month. An example management team with 15 to 20 members generates anywhere from 400 to 5000 searches a month. If this is a public facing group (I.E. executive or business development channel) then this search traffic is being entirely left unattended. Read more