Corporate Reputation and Recruiting
As founder of Social Media Reputation, I am always interacting with multiple professional groups and coordinating dozens of projects. As such, I maintain a “personal blog” that connects several of our partner services and serves as a home for articles that fit into several categories. In that facet, I wanted to point you over to my personal blog where you can find several items regarding how online reputation and corporate brand affects the recruiting silo.
The first article is for job seekers: How to Write a Resume, Interactive Personal Branding 101. – This includes several tips on maximizing your digital presence as a professional. It is really helpful even if you are “safe and happy” in your current position. The steps I review are valuable assets that gain over time and get better with age.
The second and third items are two webinars that I have the privilege to recently present for the Wall Street Journal.
Webinar #1 – Corporate Reputation and Online Recruiting. Confused about how Twitter, Facebook, and Local search interact with job hunting? This twenty-five minute presentation discusses some interesting points on how candidates in the digital world interact with business brands during the recruiting process. As an employer or a job candidate, both type of professional gain some great insight to how different cogs interact during the job process.
Webinar #2– Social Media Recruiting – this covers some useful tools for gathering information about candidates and potential employers. When trying to present a company as an “employer of choice” or trying to stand out as an “amazing candidate”, online information and your ability to find useful data creates dozens of exceptional opportunities that less savvy professionals don’t have access to.