Entries by Barry Hurd

Online Media Measurement and Brand Control

If you are asking yourself, What is online media measurement? Read on. Online Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many companies are struggled with the task of analyzing when and why people are talking […]

Online Reputation Measurement and Analysis

I receive plenty of feedback from peers in the social media space about “reporting and analysis” of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all? Regardless of what you measure, with social media the latest information is the most […]

Online Reputation Repair

Professional communicators have many names for it: Brand Management, Brand Preservation, Reputation Control, Public Relations, Identity Messaging. It all comes down to having a unified presence for your professional image. When people search online, they begin with the initial step of reviewing information about the “who, what, where” of your company and staff. The decision […]

CEO Guide to Linkedin

LinkedIn is currently the largest professional network where individuals connect with prospects, employers research information on new candidates, and a mix of knowledge is relayed. Currently populated by over 20 million users and growing at a million members per month, the average age of users is 41 and there is at least one executive from […]

Executive Reputation Profiles

There are more professional networking and community sites today than you can shake a stick at. Yet as a professional business person, you need to have a presence on some choice locations to network with others, establish a communication channel, protect your reputation, and establish a brand for your company. In the online world, you […]