How can a CEO improve a company’s reputation?
Posted on 21. May, 2010 by Barry Hurd in blog, Corporate Reputation
This is a complex question with an easy answer. This is a concept that feels soft and fluffy, but in reality the core answer is be a leader and create change. In almost every instance of poor reputation, the realm of social media and online conversation magnifies the risk enterprise businesses face. CEOs and companies [...]
Corporate Reputation and Recruiting
Posted on 07. May, 2010 by Barry Hurd in blog, Corporate Reputation
As founder of Social Media Reputation, I am always interacting with multiple professional groups and coordinating dozens of projects. As such, I maintain a “personal blog” that connects several of our partner services and serves as a home for articles that fit into several categories. In that facet, I wanted to point you over to [...]
Google loves your network, so should you.
Posted on 05. Apr, 2010 by Barry Hurd in blog, Corporate Reputation, Professional Profiles
BONUS CHECK: After reading this article: take a quick look at your profile on Facebook and Linkedin as a “guest” or “friend” to see what types of advertisers are buying your network connections.You have spent years developing a strong personal network… yet over the past few years you’ve been letting someone care for it more [...]
CEO Reputation, how to lead or fail online
Posted on 02. Apr, 2010 by Barry Hurd in blog, Corporate Reputation, Professional Profiles
Many top executives experience both love and hate of the promotional affect of the web, however CEO reputation in the digital space interacts with dozens of new elements including investor relations, customer service, stock prices, perception of liability, and more. Depending on what report you look at, business analysts attribute somewhere between 23% and 52% [...]
2010 Online Reputation Survey
Posted on 16. Mar, 2010 by Barry Hurd in blog, Corporate Reputation
The staff here at Social Media Reputation (SMR) is always doing our best to understand the metrics driving our clients and our marketplace. To help clarify some of the critical issues facing companies today, we have been collecting survey information from hundreds of individuals relating to digital reputation. If you would like to be included [...]
