Posts

Using your reputation.com, .info, .net to work for you

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There are many different ways to enhance the way you are perceived online, whether your have great commentary floating around or negative critics trying to attack you.

The first step in creating your digital identity is to HAVE an identity, a brand, a mission, a public face.

Your online reputation revolves around your decision to have a specific digital identity.

Think of it like this: if you are sitting on the beach with a truck load of sand, imagine that every grain says something different about you.

No one has a reasonable chance of understand how each grain really represents you, but you can make it easier by forming the grains of sand into a sand castle, sculpture, or statement about you. Read more

Reputation Insurance, why it makes good sense

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Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire insurance.

The cost and risk are real.
(Let us use a little example below)

As the size of a business increases, an exponential multiplier of risk is applied to the digital model:

  • more consumers increase opinionated reviews
  • more employees increase HR related violations
  • more marketplace share increases chance of competitive arson
  • exposure to social networks increases chance of
    • confidential leaks and privacy disclosure (family, friends, bedroom talk.)
    • ethical misbehavior (executive compensation, regulation violations)
    • employee / x-employee complaints (unions, disgruntled employees)

Read more

5 tools for Free Reputation Management

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Everyone wants to keep up with the digital conversation and know what people are saying about you through blogs and twitter. You need to be proactive in listening to conversations that are important to you.

There are three basic components of reputation management:

  1. Listening to the conversation (read this article!)
  2. Being proactive and highlighting your information with professional information (read profiles for professionals & executive URLs, personal domains)
  3. Getting involved in the conversation (check out executive branding & online reputation)

Before venturing into your effort, we need to identify a list of things you want to monitor. We don’t want to waste time or energy focusing on the wrong things. Read more