Executive Reputation – digital trust in the enterprise

Reputation is a growing concern for executives at many enterprise organizations. To help understand the wide range of impacts that reputation has on both an individual and corporate level, you must consider both a “top down” and “bottom up” effect.

We also have to keep in mind that the nature of healthy reputation relies on the ability for those “in the know” to pass along the correct information to the correct audience. Without having a mechanism in place to highlight success points and positive messages, the resulting absence of information creates a vacuum that is filled with the loudest voices (not always supportive or even correct.) Read more