Our global neighbors in England launched Reputation Matters, a campaign to profile corporate reputations through an alliance between the Newcastle Journal newspaper, Bradley O’Mahoney public relations, and Newcastle University Business School. It is both refreshing and encouraging to see local support systems being created by professionals in the field of reputation (a niche that has been sorely neglected in recent years.)
Reputation is, after all, not how we see ourselves, but the opinion that others form about us.
We are not looking just at well-known brands. We want to highlight both large and small firms, those operating in niche markets that most people have not come across and those that may have been in business only a short time, but who clearly understand the need to build their reputations.
On the Newcastle Journal, you can read about the business case for reputation. At four pages long, it serves as a good entry point and strategic setting for reputation concerns impacting your business (and includes a little international perspective not always considered here in the U.S.)