Conversations are happening about your business, whether or not you endorse them.
If you have a great reputation and brand, you probably understand the value of protecting that asset to your company. For any business with prospects or clients online, a reputation asset can make or break any size company. Prospects want to find relevant information about you, develop trust based on other relationships your business has, and are becoming more savvy to researching purchases on all levels of transactions.
If there are negative results on the first page, you have a problem that probably will get worse with time.
If you don’t have negative results, do you know how easy/difficult it is to get one to show up?
During any reputation and brand campaign, our team acts as a public relations group to manage your company reputation. This may include building a brand from the ground up, developing strategies to protect existing ones, or purposely working to remove negative commentary from online results.
Our reputation services:
- Begins with reviewing what your current online reputation is.
- Details how that is affecting your business model.
- Creates a strategy to protect and repair your reputation.
- Educates to tactically use your online reputation to grow your business.
- Defines how competitive brands/reputations interact with yours.
In most instances, our work is done behind the scenes and the audience at large will not know you have hired an outside public relations team to handle your online presence. Such reputation campaigns can include interacting and coaching on a variety of points such as:
- Launching Blogs
- Keyword Terms
- Community Interaction
- Review Sites
- Employee Policy
- Customer Service Policy