In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan.  The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads to the simple assumption that the non-digital consumer would never connect the dots with due-diligence and investigation.

The data repository now known as the world wide web has connected those dots. Companies (and people) now have a thousands of data points being historically interconnected. Stories and insight about topics of interest are no longer doomed to fade away, but are chiseled into digital stone to be remembered, recalled and renewed. Read more