Using your, .info, .net to work for you

There are many different ways to enhance the way you are perceived online, whether your have great commentary floating around or negative critics trying to attack you.

The first step in creating your digital identity is to HAVE an identity, a brand, a mission, a public face.

Your online reputation revolves around your decision to have a specific digital identity.

Think of it like this: if you are sitting on the beach with a truck load of sand, imagine that every grain says something different about you.

No one has a reasonable chance of understand how each grain really represents you, but you can make it easier by forming the grains of sand into a sand castle, sculpture, or statement about you.

If you can manage to pull yourself together and create something that identifies who you are, great!

But if one sand castle makes a good impression…
how about two, three, four, five?

This is where your online, .info, .net to work for you.

The easiest way for people to find your presence is to make it as easy as possible for them to find information about you.

When people are trying to find you, they typically use a search engine and use one of these variations of search keyword:

  • First name, Last name
  • First name, Last name, company
  • First name, Last name, title
  • First name, Last name, city

Being in More than One Place

In most cases would create a site that was, using it as a blog / resume site that maintained up-to-date information about you.

With a slight tactical variation, you could expand from having a singular site and extend your digital identity into a, .info, .net trio.

Example Breakdown

  • – your standard web bio
  • – resume, digital hobbies, social links
  • – articles and resources you like

By establishing slight variations of your information on different domains you gain several distinct benefits

  • you can tactically segment information about you, providing a logical break to personal or professional niche topics.
  • you gain the ability to “SEO” different domains and earn more top-ranking results on the 1st page of search.
  • you gain relevant link potential: the ability to use specific keywords to identify terms you want to show up for in search.

A mixture of basic and advanced

While the above information can help you out, there are a lot of crossovers between simple and complex implementations.

In some cases, using different variations of your name or brand may be required to address a specific type of online reputation issue, while other cases may require you to spread your digital identity to hundreds of web sites.