Everyone wants to keep up with the digital conversation and know what people are saying about you through blogs and twitter. You need to be proactive in listening to conversations that are important to you.

There are three basic components of reputation management:

1. Listening to the conversation (read this article!)
2. Being proactive and highlighting your information with professional information (read profiles for professionals & executive URLs, personal domains)
3. Getting involved in the conversation (check out executive branding & online reputation)

Before venturing into your effort, we need to identify a list of things you want to monitor. We don’t want to waste time or energy focusing on the wrong things. Read more