While there are many ways of looking at corporate reputation management, our team is constantly reading industry peers and like-minded professionals across a variety of organizational levels.
As we often see first hand: the main problem with corporate reputation resides from the fact that it has hundreds of different touch points ranging across the company. This includes top level CEO reputation, executives, managers, employees, product issues, marketplace concerns, and industry shifts.
This gives corporate communicators a huge task in the digital world: attempt to maneuver through hundreds of thousands of interconnected personal webs without becoming helplessly caught in the chaos.
To help broaden your perspective on how reputation affects larger organizations, we have to really think outside the standard box and consider these additional touch points. Without giving yourself some breadth to your perspective on corporate reputation management, you mistakenly apply tactical solutions instead of holistic strategy. With a strong education, you can detail your corporate reputation value (click to see a quick example of United Airlines reputation value.) Read more