You have spent years developing a strong personal network… yet over the past few years you’ve been letting someone care for it more than you do. Who? Google. As an professional you could be looking at CEO reputation or how different online reputation types work. Depending on your roll in life, your personal and professional […]
About Barry Hurd
This author has yet to write their bio.Meanwhile lets just say that we are proud Barry Hurd contributed a whooping 39 entries.
Entries by Barry Hurd
Many top executives experience both love and hate of the promotional affect of the web, however CEO reputation in the digital space interacts with dozens of new elements including investor relations, customer service, stock prices, perception of liability, and more. Depending on what report you look at, business analysts attribute somewhere between 23% and 52% […]
The staff here at Social Media Reputation (SMR) is always doing our best to understand the metrics driving our clients and our marketplace. To help clarify some of the critical issues facing companies today, we have been collecting survey information from hundreds of individuals relating to digital reputation. If you would like to be included […]
Our global neighbors in England launched Reputation Matters, a campaign to profile corporate reputations through an alliance between the Newcastle Journal newspaper, Bradley O’Mahoney public relations, and Newcastle University Business School. It is both refreshing and encouraging to see local support systems being created by professionals in the field of reputation (a niche that has […]
The hotel and travel industry is suffering from one of the most aggressive issues of online brand and reputation attack
As our team is formalizing some niche segments with unique reputation issues, one of the unusual models of reputation is within businesses that have an inherent percentage of alienated consumers.
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire […]
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business […]
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.