Entries by Barry Hurd

CEO Reputation, how to lead or fail online

Many top executives experience both love and hate of the promotional affect of the web, however CEO reputation in the digital space interacts with dozens of new elements including investor relations, customer service, stock prices, perception of liability, and more. Depending on what report you look at, business analysts attribute somewhere between 23% and 52% […]

2010 Online Reputation Survey

The staff here at Social Media Reputation (SMR) is always doing our best to understand the metrics driving our clients and our marketplace. To help clarify some of the critical issues facing companies today, we have been collecting survey information from hundreds of individuals relating to digital reputation. If you would like to be included […]

International Reputation Reaching Critical Mass

Our global neighbors in England launched Reputation Matters, a campaign to profile corporate reputations through an alliance between the Newcastle Journal newspaper, Bradley O’Mahoney public relations, and Newcastle University Business School. It is both refreshing and encouraging to see local support systems being created by professionals in the field of reputation (a niche that has […]

Reputation Toolbox, tools for online professionals

Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business […]

SuperMedia , Idearc, Verizon, GTE ? Reputations Don’t Fade online.

In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.