Corporate Brand and Reputation – How Digg Kills
Posted on 18. Aug, 2008 by Barry Hurd in blog, Reputation Examples
Corporate social media is a huge buzz phrase. A company’s brand online- through social media reputation and word of mouth marketing is beginning to have more and more weight in today’s marketplace. In the past, the saying used to be that one bad customer could relay the story to ten you never met. In the [...]
United Airlines CEO Glenn Tilton under attack – by pilot Union.
Posted on 18. Aug, 2008 by Barry Hurd in blog, Reputation Examples
Professional brands have always been subject to attack in the media, but until recently there have not been too many options for creating your own news channel to use as platform for staging complaints. A few days ago Robert Mark from JetWhine.com covered “United Pilots give Tilton a Kick” based on United Airline pilots launching [...]
