Hotel Reputations, search brand value under attack
Posted on 10. Mar, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
The hotel and travel industry is suffering from one of the most aggressive issues of online brand and reputation attack
Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Reputation Toolbox, tools for online professionals
Posted on 16. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Professional Profiles, Reputation Management
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business [...]
SuperMedia , Idearc, Verizon, GTE ? Reputations Don’t Fade online.
Posted on 12. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Examples
In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.
Executive Reputation – digital trust in the enterprise
Posted on 01. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
Reputation is a growing concern for executives at many enterprise organizations. To help understand the wide range of impacts that reputation has on both an individual and corporate level, you must consider both a “top down” and “bottom up” effect. We also have to keep in mind that the nature of healthy reputation relies on [...]
