Casino Reputations and high-risk online business models
Posted on 09. Mar, 2010 by Barry Hurd in blog, Reputation Examples
As our team is formalizing some niche segments with unique reputation issues, one of the unusual models of reputation is within businesses that have an inherent percentage of alienated consumers.
Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Management
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Reputation Toolbox, tools for online professionals
Posted on 16. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Professional Profiles, Reputation Management
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business [...]
Xfinity vs Comcast, No Reputational Escape?
Posted on 13. Feb, 2010 by Barry Hurd in blog, Reputation Examples, Reputation Management
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
SuperMedia , Idearc, Verizon, GTE ? Reputations Don’t Fade online.
Posted on 12. Feb, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Examples
In the past, corporations and big business developed into the mindset that you could “reset” a brand simply by changing your logo and developing a new slogan. The mentality found within corporate America was that the average consumer had little or no long term memory. The lack of memory leads one to the simple assumption that the same consumer would never perform due diligence/investigation to connect the dots.
