Corporate Reputation Management top stories
Posted on 19. Jul, 2010 by Barry Hurd in blog, Corporate Reputation
While there are many ways of looking at corporate reputation management, our team is constantly reading industry peers and like-minded professionals across a variety of organizational levels. As we often see first hand: the main problem with corporate reputation resides from the fact that it has hundreds of different touch points ranging across the company. [...]
Hotel Reputation 101, follow-up offline
Posted on 07. Jun, 2010 by Barry Hurd in blog, Reputation Management
Many hotels and destination resorts are being plagued by guest reviews on sites like Yelp, TripAdvisor, Expedia, and Travelpost – many hoteliers are wondering “what should I do next?” The answer revolves around two simple points: practice good customer service search engine optimization is not always your friend As a business owner or staff member, [...]
Forbes Publishes Reputation Institutes 2010 Most Reputable Companies
Posted on 21. May, 2010 by Barry Hurd in blog, Corporate Reputation, Reputation Measurement
Based on 24,977 online interviews and asking people about their perceptions of the nation’s largest companies, the Reputation Institute reviewed services, innovation, workplace, governance, citizenship, financial performance and leadership.With all those numbers… it came out with a score of 0 to 100.
How can a CEO improve a company’s reputation?
Posted on 21. May, 2010 by Barry Hurd in blog, Corporate Reputation
This is a complex question with an easy answer. This is a concept that feels soft and fluffy, but in reality the core answer is be a leader and create change. In almost every instance of poor reputation, the realm of social media and online conversation magnifies the risk enterprise businesses face. CEOs and companies [...]
Corporate Reputation and Recruiting
Posted on 07. May, 2010 by Barry Hurd in blog, Corporate Reputation
As founder of Social Media Reputation, I am always interacting with multiple professional groups and coordinating dozens of projects. As such, I maintain a “personal blog” that connects several of our partner services and serves as a home for articles that fit into several categories. In that facet, I wanted to point you over to [...]
