Hotel Reputations, search brand value under attack
Posted on 10. Mar, 2010 by Barry Hurd in Corporate Reputation, Reputation Management, blog
The hotel and travel industry is suffering from one of the most aggressive issues of online brand and reputation attack
Casino Reputations and high-risk online business models
Posted on 09. Mar, 2010 by Barry Hurd in Reputation Examples, blog
As our team is formalizing some niche segments with unique reputation issues, one of the unusual models of reputation is within businesses that have an inherent percentage of alienated consumers.
Reputation Insurance, why it makes good sense
Posted on 22. Feb, 2010 by Barry Hurd in Corporate Reputation, Reputation Management, blog
Like any asset, there are hundreds of unforeseen risks that are associated with online reputation. A common viewpoint shared by many business executives is that they don’t know how to gauge how virtually explosive different aspects of their business model are. If you don’t know what smoke is, you probably can’t justify cost of fire [...]
Reputation Toolbox, tools for online professionals
Posted on 16. Feb, 2010 by Barry Hurd in Corporate Reputation, Professional Profiles, Reputation Management, blog
Just a few years ago, the traditional business professional didn’t need to worry much about digital conversations said about them. In today’s modern marketplace, your online reputation controls many of your professional opportunities. So far that online reputation is overtaking the traditional credit score as a means to identify if you are a worthwhile business [...]
Xfinity vs Comcast, No Reputational Escape?
Posted on 13. Feb, 2010 by Barry Hurd in Reputation Examples, Reputation Management, blog
Xfinity vs Comcast, critic after critic is asking big questions about the rebrand effort. In essence, the brand was not what was the target of the change (its reputation was.)
