Comments on: SuperMedia , Idearc, Verizon, GTE ? Reputations Don’t Fade online.

By: Ed

Ed — Tue, 02 Mar 2010 13:21:21 +0000

NYNEX(NY Telephone)merged with Bell Atlantic. BA & GTE merged to become Verizon Communications. The yellow pages was produced by Verizon Information Services (VIS) which was spun off as Idearc Media, now SuperMedia, soon to be history.

By: Jason Walmac

Jason Walmac — Sat, 27 Feb 2010 03:32:50 +0000

Wasn’t the Verizon rebranding one of the largest in the nation? I remember all the phone booths getting torn apart and seeing what seemed like an eternity to complete the process.

On a local level, I can understand the poor performance from Idearc. A relative of mine has a local retail shop and the rep wouldn’t take no for an answer. They kept trying to upsell stuff every other month to her.

By: Barry Hurd

Barry Hurd — Fri, 12 Feb 2010 20:09:45 +0000

Good input.

I’m unfamiliar with the Nynex / GTE fracture, but all of the re-brandings spun-off different “baby companies” that were either doomed for failure or push into success. Larger corporate entities typically create artificial budget silos so that they can sell off different divisions or make the books look pretty.

One of the interesting portions of this rebranding is that it didn’t attempt to win the public trust, but simply forget that the company had a troubled past that could/will affect the future.

By: Mike

Mike — Fri, 12 Feb 2010 17:50:24 +0000

You left out Nynex- After GTE, I think they were NYnex for a short time as well.
They are bringing a lot of negativity to other print yellow pages and online marketing comapnies with there bad press and terrible business practices. It is unfortunate that 1 company that does not know how to treat their clients can ruin it for others who are dedicated to service and results.
The judge should have let them go down. AT&T would have been able to buy them for pennies on the $ and the stock holders would have at least received something. Also, it would have allowed for AT&T & Yellow Book to do what they do best- that is compete fairly and both bring a great product to market with fair prices while employing many people in each area.